The people we (web designers/developers) create work for are always really interested in web traffic – LOTS of web traffic. But there is one thing that many web designers/developers and even our clients don’t consider, is the quality of traffic.
We (developers & clients alike) love counting page-views and unique visits but from my point of view, if the traffic you are attracting is poor, who cares if you get thousands of visits a day!
How can we determine the ‘quality’ of web traffic?
- Length of their visit…
- If you sell a service/product what your ‘conversion rate’ is…
- How many bookmark/’add-to-favorite’ your website.
- How many people visit your website by directly typing in your web address.