SEO & SEM Web Design

Search Engine Ranking via Title Tags

”How do I get my website page to rank well in search engines for a certain search term?”. While there are many techniques and tactics that can contribute to how your website ranks, one of the most fundamental is through the use of title tags. Title tags let search engines know what the main thrust of each web page is, and which categories or search terms to file the site under. By the way a title tag is what falls between the <TITLE> and </TITLE> tags in your html code for each page.


SEO/SEM and the quality of your web traffic…

The people we (web designers/developers) create work for are always really interested in web traffic – LOTS of web traffic. But there is one thing that many web designers/developers and even our clients don’t consider, is the quality of traffic.

We (developers & clients alike) love counting page-views and unique visits but from my point of view, if the traffic you are attracting is poor, who cares if you get thousands of visits a day!

How can we determine the ‘quality’ of web traffic?

  1. Length of their visit…
  2. If you sell a service/product what your ‘conversion rate’ is…
  3. How many bookmark/’add-to-favorite’ your website.
  4. How many people visit your website by directly typing in your web address.

Choosing a SEO/SEM friendly domain name…

NOTE: SEO is the acronym for: ’search engine optimisation. Which is the process of making your web pages more search engine ‘friendly’ by optimising the code and content.

Choosing the correct domain name for your site generally has a big impact in terms of how it affects your positions in the search engines and your overall traffic.


  • … should contain key words.
  • … should be as short as possible – easy to remember & easy to type in.
  • … can be better off as a .com over say a .net, org etc …
  • … consider localisation of the domain… i.e. if you want it to do well in the UK etc etc…